This is Irma.

This is Irma. Formerly a professional dancer, I’m now a master’s student in Marketing, Brand Strategy & Advertising, and an aspiring strategic planner. To achieve this, I draw inspiration from dance.

In a pas de deux, when you’re tall, you have to adapt. Don’t hide—shine even when you’re at the back of the corps de ballet.

Discipline, repertoire, synchronization, rehearsal… Terms that apply to all forms of dance, strictly speaking. But there’s one thing they don’t warn you about when you switch from one to the other: body weight. In ballet, where you use the floor to lift yourself up and become lighter, in contemporary dance, you use your body to anchor yourself to it. Yes, you still need the floor, but it’s a matter of perspective. Then juggling between the two becomes interesting.

With contact improvisation, where as soon as another body touched us, we had to improvise and work with it without breaking contact. We relied on three things: listening, understanding, and leading.

As a passion, the appetite for discovery never stops.
P.S. I believe that anyone can dance as long as they have a little curiosity.